AUTUMN / WINTER 2011. 
SELFRIDGES POP-UP MOCCASIN ATELIER.

Pairing soft suedes with vintage textile trims and playful embroidery, modern moccasins pay tribute to their native heritage. Each pair blends necessity with beauty: warm and durable as standard, but using materials, symbols and colours attuned to the individual and their community. The decoration is for the pleasure of the wearer, not the observer – hence the emphasis on toe and collar trims and embroidery.

The Atelier combined Aladdin’s cave with elves’ workshop, offering both a limited ready-to-wear collection and a bespoke service. All moccasins were hand-made in the London studio, and feature soft leather soles, fine leather laces and embroidered or fringed trims. Customers could choose from a collection of one-off pairs and exclusive small-run styles available in store, while the more discerning ordered from the palette of jewellery box suedes, meticulously-sourced trims and personalised embroidery, returning to collect their bespoke pair in time for Christmas. 

Photography Rose Choules, Jack Davies
Words Tamsin Murray Leach